Grocery Chain Has Unfortunate Connection with Pigs
By Tina Roundhouse
“Our mascot is a pig, and the store name is associated with swine,” said Peter O’Donnell, a Piggly Wiggly spokesperson. “If it was just an association with pigs, we probably could survive the public relations crisis. But somehow all our food was contaminated with swine flu, so we have a bigger problem to deal with.”
The company isn’t sure how swine flu infected every single Piggly Wiggly product, even the t-shirt line, but Piggly Wiggly stores across the nation have become bastions for the virus.
“Can the disease actually identify with an aptly named store?” O’Donnell asked. “I doubt it, but this situation is really weird.”
O’Donnell, however, did point out that all Piggly Wiggly food ships in pig trailers. In other words, the shipments include live pigs, crates of food and, sometimes, dead pigs that are being transported to a large ditch in Pennsylvania.
“We’ve thought about changing the practice of shipping the food with pigs, especially dead pigs that sometimes are bleeding all over the place,” O’Donnell said. “But during these difficult economic times, it really saves on shipping costs.”
Still, the Piggly Wiggly infestation remains a mystery.
“We’re telling our customers it’s still okay to shop at Piggly Wiggly, even though it’s obviously not okay,” O’Donnell said. “We’re just in a tough spot, and fibbing seems to be the best option at this point.”